Writing Portfolio
Explore a selection of past writing projects for clients across industries. These pieces speak to diverse audiences and strategic goals. If you have any questions or want to request specific writing samples, feel free to reach out.
Website and Blog Content
01
Project: Research Profiles – Humans of Waterloo Grad Studies
Client: University of Waterloo
Purpose: Share the stories of remarkable Waterloo graduate students across all six faculties.
Sample: Explore the stories (18 in total)
02
Project: Blog Content – Seller Stories
Client: Banyan Software
Purpose: Inspire audiences by telling success stories of founders who have grown and sold their businesses.
Sample: Turning a personal challenge into a booming software business
03
Project: Blog Content
Client: Euna Solutions (formerly Bonfire)
Purpose: Engage audiences with content that keeps them on top of industry trends and best practices.
Sample: The state of public sourcing in 2021: Racing back to business
Email, Promotional and Ad Copy
01
Project: Brand Campaign – "On It" (2023-2025)
Client: University of Waterloo
Purpose: Strengthen brand reputation with impactful copy that tells the story of Waterloo's global influence.
Samples:
Landing page content - "Fighting cancer with AI"
02
Project: Video Script – WISA launch
Client: Waterloo Institute for Sustainable Aeronautics (WISA)
Purpose: Promote the institute's launch to researchers, industry partners, students and the public.
Sample: WISA launch video
03
Project: Weekly Newsletter
Client: Axonify
Purpose: Maintain a steady cadence of helpful resources and thought leadership.
Sample: Axonify weekly newsletter copy
Guides and Reports
01
Project: Guide – Data Catalogs
Client: ThinkData Works
Purpose: Introduce customers to the value of a data catalog and encourage them to connect.
Sample: Calculating the ROI of a data catalog
02
Project: How-to Guide – Selling Your Business
Client: Banyan Software
Purpose: Support audiences through the journey of choosing the best future for their business.
Sample: Finding the right fit: a three-step guide to selling your business
03
Project: Viewbook – Canadian Admissions 2022
Client: University of Waterloo
Purpose: Promote the University's brand differentiators to prospective undergraduate students.
Sample: Discover your story at Waterloo
Brand, Communications and Marketing Strategy
01
Project: Product Naming, Brand and Messaging
Client: RinkNet
Purpose: Develop a brand, app name and messaging to promote hockey's largest scouting network.
Sample: 1Rink brand concept
02
Project: Social Media Strategy
Client: Town of Saugeen Shores
Purpose: Support town staff in using social media to strengthen relationships throughout the municipality.
Sample: Available upon request
03
Project: Brand Strategy
Client: Leduc County
Purpose: Provide a road map for clearly and consistently communicating the county's story and visual identity.
Sample: Available upon request
